Senior CRM & Loyalty Executive - Growing B2C
- Salisbury, South West
- Posted 8th October 2019
- £30000 - £33000 per Annum + Flexible Working, Medical + More
- Ref: CRM - AD - 10/19
You'll play a vital role in a growing marketing team, driving the business forward by designing and delivering engaging customer communications and retention campaigns, predominantly through email and direct messaging alongside website content and customer communications. You'll support the mapping of the customer journey to continually identify areas of improvement for loyalty, retention and customer engagement, as well as owning a referral campaign. Working collaboratively with the wider marketing team as well as customer service and sales departments, you'll work to provide a seamless customer journey, increase conversion rates and improve retention.
This is a new role for the organisation and within a relatively young team there is the chance to really make the role your own - a great opportunity for an experienced marketer to take the next step in your career!
*Several years experience developing CRM campaigns and retention programmes
*Ideally a B2C background with a customer centric mindset
*Ability to understand different audiences and personalise communications to target effectively, adapting for leads or existing customers
*Strong email marketing exposure with proven track record of delivering successful automation to drive loyalty
*Excellent copywriting skills
*An eye for detail alongside the ability to manage multiple projects
*A naturally collaborative approach to working effectively with teams across the business
There's a competitive salary on offer (up to £33,000 depending on experience) as well as impressive benefits including great offices, flexible working, generous pension and more.
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