Data Marketing Manager
- Gloucestershire, South West
- Posted 26th December 2018
- Ref: DMM - AD - 1218
You'll lead the business in the use of data and data insight in the marketing environment (both online and offline) including opt outs, suppressions and industry standards. You'll own marketing data systems and infrastructure, using this insight to identify opportunities for business development and engagement of key target market groups. This role will also see you owning day to day relationships with key suppliers, and consulting with key stakeholders across the business to understand our core client groups. The team is growing so there's potential for management responsibility in the future.
*Significant experience in data and direct marketing across online and offline channels
*Diploma or Masters qualification, or equivalent marketing experience
*Up-to-date knowledge of data and marketing regulations including GDPR, PECR
*Expertise in preference centres, opt ins, profiling tools and digital tracking techniques
*Plenty of passion, and an understanding of the power of data in marketing (including targeting,
performance measures and analytics)
*Hands on experience in data analysis tools, for example Faststats
*Excellent relationship management skills; a collaborative approach comes naturally to you
This exciting role comes with a competitive salary as well as a competitive bonus, non-contributory pension, 25 days holiday (increasing to 30 with length of service), private medical insurance for you and your family, life cover plus many more.
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