Success! - Little-Known Brand (CC)
Contact Centre Manager, £35k, Start-up Energy Provider
Many of our clients are household names or big brands. Whilst this isn’t enough on its own (sadly!) to solve every recruitment challenge they face, a well-known name and familiar EVP message certainly helps. On this occasion our client was an innovative start-up business – headed by some industry heavyweights – but in today’s competitive recruitment market the fact that they had no established business or brand saw them losing out in terms of candidate attraction to better known names. An interesting role to take to market, but a challenge given this context.
What we did
With this assignment, we knew we’d need to focus primarily on the role
and the entrepreneurial vision to attract, rather than falling back on brand recognition… but that’s fine, because it was a great role working with some great people and offering a chance for the right candidate to help shape the customer proposition. Given our network and reach we knew we could access a strong candidate pool, and we spent time creating a ‘candidate pack’ to present the vision, business strategy and working conditions clearly. Good conversations ensued, and the brand awareness issue was reduced to just one of the many factors influencing candidate interest levels, not a key limiter.
A great example of how recruitment isn’t about brand-lead advertising and automated sifting; rather, good recruitment is really about knowing how to attract and engage candidates in a given opportunity. Most of us work for businesses that aren’t household names, but that shouldn’t stop a good recruiter rolling up their sleeves. Our client now has a new senior team member… and a new brand advocate.
OUR CLIENT SAID: “We’d worked with Paul previously and knew his professional and persistent style was just what we needed to help us uncover the right people.” MD, Start-up Energy Provider
THE CANDIDATE SAID: “My background was mostly in large companies, where I’d gained some great experience. I was looking for an opportunity to develop in my career, somewhere I’d be trusted to build a great team and customer-centric processes. I didn’t know the company, but I liked what they were about and the role sounded perfect.” Contact Centre Manager, Start-up Energy Provider